Fresh Produce Zone highlighted at FHC 2018
  Fresh Produce Zone highlighted at FHC 2018 中文
 
Rapid development of the fresh market 观众预登记
Fresh food is an indispensable necessity in daily life and plays an important role in the retail consumer market. According to Nielsen's research on Asia-Pacific retail, more than 50% of Asian consumer food bills are spent on raw food. Due to the huge population base in China, the market for fresh food is vast. The data shows that in 2017, China's fresh market transaction volume reached 1.79 trillion, a year-on-year increase of 6.9%, and has maintained a growth rate of more than 6% since 2013. It is expected that the trading volume of fresh food market will continue to grow to 1.91 trillion in 2018.

Fresh produce has always been one of the most important categories in the global consumer goods market, especially in China. Compared with other categories, the same store has a higher repeat purchase rate, and 60% of consumers said that they cross-purchase other retail categories when purchasing fresh food. In particular, fresh products are the most effective drainage weapon for retailers. Taking into account the characteristics of the fresh food category, the offline channel will still be the main battlefield for retailers to compete. Although the current online purchase penetration rate is still low and the cold chain logistics infrastructure is not perfect, but with the development of online shopping, Chinese consumers will be more willing to buy fresh products online, 2017 China Fresh Food the transaction volume of the commercial market was approximately 139.13 billion yuan, a year-on-year increase of 59.7%. The growth rate continued to decline but remained above 50%. The future of online fresh development momentum should not be underestimated. The latest research by BCG and Ali Research Institute found that China's fresh consumption in 2020 is still dominated by offline, but online fresh consumption will soar to 374 billion yuan.
Fresh market picture
Fresh produce exhibits at FHC 2018
For a taste of this rapidly growing market, join FHC 2018 -China’s leading trade show for imported food and drink which returns to Shanghai 13-15 November with the highly anticipated, inaugural Fresh Produce China focus. This is an ideal platform of business introductions and negotiations with participation of over 91,300 distributors, importers, retailers and catering purchasing teams. FHC China takes great pride in being the only truly national tradeshow for imported food with 45% of visitors coming from outside Shanghai. This year once again will showcase the successful portfolio of Meat China, Seafood China, Beer China, Dairy China,Tea & Coffee China, FHC Hotel & Restaurant, Bakery China, Fresh Produce China, Ice cream and Organic Oil area.
What products you will see at Fresh Produce China.
Fresh market picture
Fresh Produce Marketplace Forum
scene This year, FHC once again collaborated with two leading magazines and associations to hold Fresh Produce market forums inviting industry-wide and offline cold-chain transportation and large-scale supermarkets to participate in the forum, with more than 300 participants.

As the top magazine publisher measuring the level of fresh fruit and vegetable industry, EuroFresh will hold a dealer forum during the FHC exhibition this year to help overseas fruit and vegetable suppliers to provide a more convenient import platform. Participating in this forum are: Walmart, Pagoda Orchard, Qunfeng Fruit Chain, Fruitday, Hema Supermarkets, Frutacloud, Arctic Solutions.
scene Business Information of Shanghai will also cooperate with FHC this year to hold “New Integration – China (Shanghai) Fresh Food, Catering Supply Chain Theme Forum” and “White Paper on Trends in Fresh E-Commerce Development” and industry forums during the exhibition. The main purpose of the fresh food exhibition "Globalization of Tables, Delicious Fresh Life" is to fully engage in thinking collisions on fresh food supply chain, cold chain logistics technology, fresh home supply and other pain points, to fresh brand enterprises, e-commerce platforms, agricultural products logistics and distribution enterprises. Industrial chain professionals in related industries such as cold chain vehicle modification provide a platform for information exchange.
FHC visitor online registration opens to trade visitors.
FHC 2018 invited the trade buyers from hospitality, importers, distributors, retailers and more to join us. Online registration is open, and you will receive more show updates once you registered.
In order to avoid queue at the show venue and receive your visitor badge in advance, please register
1) From the show website    2) Follow up the Wechat account as below.
For more show information, please visit www.fhcchina.com or contact below.
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UBM CIE
China
Uly Liu/Teresa Zhao
T: +86 21 3339 2145/2146/2222
E: [email protected]
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UBM CIE
Hong Kong
Gladys Lui
T: +852 2585 6159
E: [email protected]
 
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UBM Allworld
International
Martyn Cox
T: +44(0)20 7560 4327
E: [email protected]
 
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UBM Allworld
Singapore
Davin Er
T: +65 6233 6766
E: [email protected]
 
 
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www.fhcchina.com    #UBMALLworldFood